In recent weeks, Subaru of America, Inc. announced the return of its annual “Share the Love Event” in 2016. The 2016 event marks the ninth year in a row of the event, and for the first time throughout the life of the program, there is no cap on the total donation amount from Subaru of America, Inc. to its “Share the Love” charitable partners. By the end of this year’s event, the Subaru brand hopes to exceed the grand total of $90 million donated since the start of the “Share the Love” campaign.
Starting on November 17, 2016 and running through January 3, 2017, the Subaru brand will donate $250 for every new n2017 Subaru model sold or leased to the customer’s choice of the following charities, with a minimum guarantee of $250,000. Drivers have the option of the following charities: ASPCA, Make-A-Wish, Meals on Wheels America, and National Park Foundation. Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc., had this to say about the “Share the Love” campaign:
We at Subaru are thrilled to support our national and hometown charity partners for the ninth consecutive year. Through the Share the Love platform, we are proud to continue our commitment to the causes our customers care about most and look forward to exceeding a grand total of $90 million donated through this initiative.
In addition to the four national charities, each Subaru retailer or dealership can select a hometown charity for their customers to support. For the 2016 Share the Love event, more than 660 local charitable organizations are participating. To find out more about the Subaru Share the Love event, head on down to our Subaru dealership in Toms River, NJ, Lester Glenn Subaru, to speak to a member of our team today!