In today’s world, every time a new car shopper enters the market, he or she is simply inundated with information. It has never been easier for drivers to research extensively the many vehicles, features, and optional packages available. Sometimes, the first impression is what makes the most important impact. That’s why we’re proud to represent the Subaru brand here at Lester Glenn Subaru.
Kelley Blue Book recently recognized Subaru of America, Inc., with 2016 Brand Image Award wins across three key categories. The automaker led the Best Performance Brand and Most Trusted Brand categories for the second year in a row while the Best Overall Brand win was a first-time accomplishment. Each award celebrates the manufacturer’s reliability and safety capabilities across its wide selection of 2016 model year vehicles.
Kelley Blue Book is the industry’s leading provider of both new and pre-owned vehicle information, designed to help shoppers make an informed purchase decision. The organization’s Brand Image Awards honor remarkable achievements in creating and maintaining brand attributes that draw the attention of new-vehicle buyers. Ultimately, winners are selected based on new-car buyer perception data.
Informing the 2016 Kelley Blue Book Brand Image Awards are Brand WatchTM study results from Kelley Blue Book Strategic Insights. Award winner selection followed from the opinions of more than 12,000 new car shoppers as to their perceptions of the most outstanding vehicle manufacturers across multiple categories. The Subaru brand excelled in the non-luxury category.
In order to claim the Best Overall Brand category win, the Subaru brand earned the highest scores across 12 Brand Watch factors such as reputation, fuel efficiency, driving performance, exterior styling, interior layout, durability and reliability, affordability, prestige and sophistication, ruggedness, driving comfort, safety, and technology. Visit our Toms River dealership soon to see why vehicles like the 2016 Subaru Forester and 2016 Subaru Outback made such a strong impact on consumers.